Quantum Park.
Alexander Gulinov
Andrey Desnitsky
Alexei Nefed
Andrey Desnitsky
Alexei Nefed
Client - Bauman Moscow State Technical University ordered multimedia content to be used in the entrance area of the new university building - “Quantum Park”.
The opening is September 2024.
The client's team develops photon chips for autonomous transportation and equips robots with navigation systems.
We created a short, emotional video that explains the principles of photon chip operation and highlights their applications, using abstract artistic images and metaphors.
The opening is September 2024.
The client's team develops photon chips for autonomous transportation and equips robots with navigation systems.
We created a short, emotional video that explains the principles of photon chip operation and highlights their applications, using abstract artistic images and metaphors.
Process and story.
The challenge of this task was to convey the essence of the technology without depicting real physical processes. Otherwise, the video would become technical documentation, understandable only to specialists.
We needed to avoid using real photonic circuits and complex, intricate objects. Instead, we focused on the essentials: the chip and scanning.
We decided to tell a story—a format that blends real facts with a touch of fiction. This approach allowed us to explain how rays of light interact with the real world, all thanks to the Photon Chip.
In our story, rays of light scan the world using machine vision devices in drones, cars, and airplanes. These rays explore the vast expanse of the surrounding area, including streets and landscapes, forming a single network.
This network, resembling the intricate pattern of a Chip, channels light-like veins flowing to a heart.
Here, the Photon Chip is the heart of machine vision.
We needed to avoid using real photonic circuits and complex, intricate objects. Instead, we focused on the essentials: the chip and scanning.
We decided to tell a story—a format that blends real facts with a touch of fiction. This approach allowed us to explain how rays of light interact with the real world, all thanks to the Photon Chip.
In our story, rays of light scan the world using machine vision devices in drones, cars, and airplanes. These rays explore the vast expanse of the surrounding area, including streets and landscapes, forming a single network.
This network, resembling the intricate pattern of a Chip, channels light-like veins flowing to a heart.
Here, the Photon Chip is the heart of machine vision.
Research and development.
To recreate machine vision accurately and convey the technology's meaning, we researched Lidar systems extensively and conducted numerous experiments to simulate machine vision in 3D.
Due to the limited video duration, we couldn't include everything in the final product.
Due to the limited video duration, we couldn't include everything in the final product.
Outcome.
In the end, we achieved our goal. We found a balance between technical accuracy and artistic expressiveness that satisfied the client. They were pleased with the video and requested adaptations for other screen formats.
Our story successfully captured the heart of the technology and transformed it into a visual tale that anyone could enjoy.
Our story successfully captured the heart of the technology and transformed it into a visual tale that anyone could enjoy.
